HYDRA EVENTS LIMITED PRIVACY AND COOKIES STATEMENT
INTRO
- Welcome to Hydra Events Limited’s Privacy and Cookies Statement! You might be viewing this through our website or mobile application (which we’ll collectively call our “Platform” for short).
- We are Hydra Events Limited (trading as THE HYDRA), a company incorporated in England and Wales. Our company number is 7978052. Our registered address is 3 The Stables, Parrswood Entertainment Centre, East Didsbury, Manchester, M20 5PG.
- We care about being transparent with you about what information we collect when you choose our events and how we use that information. It’s important to us that we give you as much choice and control over your information as we can.
- Here, we explain the ways we collect and use your information when you browse or engage with our Platform, purchase tickets to the festivals and events that we organise (the “Events”), purchase or engage with other goods or services that we offer or otherwise interact with us. We also explain the different rights you have over your information.
- In this Privacy and Cookies Statement, when we refer to “you” and “your” we mean you, the person using the Platform or attending an Event or otherwise interacting with us.
AGE
- Please refer to the Event’s Terms and Conditions to check the Event’s age policy. If the Events you are attending or are interested in allow people under the age of 18 to attend (with an accompanying adult) and you yourself are under 18, you must have the permission of your parent or legal guardian (“Your Adult”) to use our Platform and only Your Adult will be able to purchase tickets for the Event. You should also make sure that Your Adult reads this Privacy and Cookies Statement.
- If you are a parent or legal guardian and believe your child has given us information in a way that is contrary to these guidelines, please contact us using our contact details below.
HYDRA EVENTS
- HYDRA EVENTS LIMITED’S
- HYDRA EVENTS LIMITED THE HYDRA
- 7978052
INFORMATION WE MAY COLLECT ABOUT YOU
INFORMATION WE COLLECT FROM YOU DIRECTLY
Newsletters
- If you register for one of our newsletters or request any advance information about our Events or services (such as access to pre-registration or early bird tickets), we will collect your name and contact details.
Purchases
- If you make a purchase with us (whether for an Event ticket, Event package or any other goods and/or services) we’ll collect any information necessary to provide you with your purchase. For example:
- We’ll typically ask for your name, age, email address, account password, date of birth, and payment details so we can process your Event ticket purchase, deliver your ticket and/or your cashless payment wristband to you. We may also request Your Adult’s details (if applicable) or other emergency contact information.
- We’ll collect information about any particular requirements you may have in order to gain access to an Event: this may mean providing us with information about your physical health or similarly sensitive information.
- If there are circumstances where we need to verify your age for entry to an Event or for fraud prevention and detection, we will ask for proof of identity and age (such as a driver’s licence or passport); and
- We may (if applicable), collect additional information specifically relevant to the goods and/or services that you are purchasing. For example: if you buy a Park & Ride ticket we might ask for your vehicle registration number to manage vehicles at our Events, or if you choose a glamping experience we might need your credit card details for your damage deposit.
Promotions and Surveys
- Every now and again, we might invite you to participate in competitions, promotions or surveys. We’ll collect information so you can participate in these and deliver the prize if you win: this will include details such as your name, age and email address and any other information you provide in connection with your promotion entry and/or survey response.
Health and welfare
- If you ever need to visit one of the health and welfare tents or facilities at one of our Events, you might need to give certain health or medical information which may be considered sensitive information. Sometimes, these services will be managed by a third party at the Event and not us, in which case we won’t have control or visibility of the information you give and this Privacy and Cookies Statement won’t apply.
INFORMATION WE COLLECT FROM YOU INDIRECTLY
Communications
- If you contact us through the live chat functionality on our Platform (if applicable), through one of our online forms, or our social media channels, by phone or email, we may keep a copy or record of that correspondence.
IP address and device information
- We will collect certain technical information about your device visits to our Platform and how you use the Platform. This may include your IP address, geographical location, device details such as your IMEI number, the MAC address of the Device's wireless network interface), browser type, referral source, length of visit, operating system, number of page views and similar information. This information may be collected by a third-party analytics service provider on our behalf and/or may be collected using cookies. For more details about cookies please see the specific section below.
Cashless payment wristbands at our Events
- If cashless payment wristbands (or other similar technologies) are used at an Event, they will allow you to make cashless payments (such as food and drink) and/or provide you with access (such as entry to the festival or VIP areas). If you use a cashless payment wristband, we may collect certain information about your interactions at, and engagement with, the Event and our event partners. For example, we may know which stands, tents or sponsors you visited and what purchases you made at the Event. We do this to provide you with a more interactive and enhanced festival experience, such as informing you about nearby happy hours or secret parties, by sending you an sms or push notification from our Event mobile app (if applicable).
Email Response Information
- We might collect information about how you react to the emails we send to you, for example, how many times you open the email or if you engage with its content (for instance, by clicking on any links within it).
Social Media and Information you post online and reviews
- We might collect information relating to any social media posts or comments you share online about our Events that are in the public domain (for instance, if you leave a review about our Event on a third-party social media site like Facebook). If you leave a comment or review on one of our social media official pages (such as through our Facebook, twitter or Instagram accounts), we may use this information to respond to your posts. We are not in control of these third-party platforms and you should refer their privacy notices if you want to know more about how they use the information you share online.
INFORMATION WE GET FROM THIRD PARTIES
Ticket agents and service providers
- We will collect information about you from third parties that we work closely with so we are able to deliver the goods or services you have requested. For example, we might work with a ticket agent who will sell you a ticket to our Event. In those circumstances, they might give us your details so we can provide you with access to the Events you bought tickets for, or other ancillary services. We might also use third-party companies to manage our payment systems or Platform, they may collect information directly from you on our behalf.
Signing in through Social Media
- When you register for an Event on our Platform, we might offer a quick registration option through your existing social media accounts. If you sign in through your social media account, we may get certain information (such as your profile name if register through your Facebook account) in accordance with your privacy settings on that social media site. You should read the privacy statements and check your privacy settings of those social media sites to learn how they treat your information.
Other third-party sites
- We might receive information about you from other third parties where you have agreed to them sharing your information with us for specific purposes (such as marketing).
HOW WE USE INFORMATION THAT WE COLLECT ABOUT YOU
We may use your information for the following purposes:
Service and Operational Purposes
- to provide you with your Event ticket or any other goods, services and information that you have requested from us;
- to manage your entry to our Events, including age and identification verification;
- to provide you customer service and support, deal with enquiries or update you of changes to our Events, our Platform or other services;
- we might contact you by phone to offer assistance if you have entered your contact details on our Platform to purchase our Events but have not completed your purchase;
- to improve and update our Platform and to make sure that content from our Platform is presented to you in the most effective and optimal manner (please view the specific Cookies section for more information);
- to carry out aggregated and anonymised research about general engagement with our Events, Platform and other goods and services; and
- to allow us to monitor access to, and attendance at, our Events for health, safety and security purposes.
Marketing Purposes
We may use your information for marketing purposes, either by email, SMS and/or phone. We will of course give you the opportunity to choose whether we contact you for marketing purposes and we will respect your choices at every stage.
Legal Purposes
We may use your information to enable us to enforce our legal rights, and/or to protect the rights, property or safety of our employees and/or other third parties.
WHO WE MIGHT SHARE YOUR INFORMATION WITH
We might share your personal information with:
- selected third parties that we work with, so we are able put on the Events you love and choose to attend. For example, when you register to attend an Event we host, we might need to share your information with third party sub-contractors or service providers that help us to put on our Events (such as venue or security staff);
- any other third party that you have indicated you are happy for us to share your information with for marketing purposes;
- advertisers and advertising networks so they can serve relevant adverts to you. This information will only be used in anonymised or aggregated form. For example, we might provide information that 500 men aged under 30 have clicked on a particular advertisement on any given day;
- prospective sellers or buyers of any business or assets if, we need to disclose information about people who attend our Events or use our products or services;
- any other third parties where it’s necessary to enforce our legal rights, or to protect the rights, property or safety of our employees or third parties, or where such disclosure is required by law.
COOKIES
We use cookies to ensure that you get the most out of our Platform. Cookies are small amounts of information in the form of text files which we store on the device you use to access the Platform. Cookies allow us to understand your use of the software and simplify your use of the Platform.
Different types of cookies do different things, such as:
- Absolutely necessary cookies are necessary to enable you to navigate through our Platform and use its features. Without these cookies, you would not be able to check out any Event tickets in your basket.
- Performance cookies collect information about how you use our Platforms. These cookies collect the Internet browsers and operating systems used, the domain name of the website previously visited, the number of visits, average duration of visit, and pages viewed. These cookies don’t collect information that personally identifies you and only collect aggregated and anonymous information. Performance cookies are used to improve the user-friendliness of a website and enhance your user experience.
- Functionality cookies enables our Platform to remember choices you make (such as your username or ID, language preference, or the area or region you are in) and provide enhanced, more personal features. They can even remember changes you have made to text size, fonts, and other customizable parts of web pages. They may also be used to provide services you have asked for, such as watching a video or commenting on it. The information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites.
- Targeting and advertising cookies track browsing habits and are used to deliver targeted (interest-based) advertising. They can also limit the number of times you see an ad and to measure the effectiveness of advertising campaigns. They are usually placed on our Platform by third party advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations, such as advertisers.
Managing cookies
- You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on the Services. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser.
- Please click below for detailed information on how to disable and delete cookies in some commonly used browsers or visit the ‘Help’ section of your browser:
- Mozilla Firefox®
- Microsoft® Internet Explorer
- Google ChromeTM
- Safari®
- We understand that you may want to know more about cookies. Here are some useful resources that provide detailed information about types of cookies, how they are used, and how you can manage your cookie preference: http://www.aboutcookies.org.
- Please note that, if you do set your Internet browser to reject cookies, you may not be able to access all of the functions of the Platform and your experience may be less satisfying without using cookies.
- The names of the cookies used by the Platform and the purposes for which these cookies are used are set out in the table below:
| Cookie Name | Purpose | Type | Duration |
|---|
| Adroll | Analytics Tracking | Third Party | Persistent |
| Facebook Pixel | Advertising, Tracking | Third Party | Persistent |
| Google Analytics | Analytics Tracking | Third Party | Persistent |
| Google Adwords | Advertising, Tracking | Third Party | Persistent |
| HotJar | Analytics Tracking | Third Party | Persistent |
| Twitter | Advertising, Tracking | Third Party | Persistent |
| Facebook Pixel | Advertising, Tracking | Third Party | Persistent |
THIRD PARTY CONTENT, SITES AND CONTRIBUTORS
Our Platform may contain content and links to other sites that are operated by third parties that may also operate cookies. We don’t control these third-party sites or cookies and this Privacy and Cookies Statement does not apply to them. Please visit the terms and conditions and Privacy and Cookies Statement of the relevant third-party site to find out how that site collects and uses your information and to establish whether and for what purpose they use cookies.
HOW WE LOOK AFTER YOUR INFORMATION AND HOW LONG WE KEEP IT FOR
We use appropriate technological and operational security measures to protect your information against any unauthorised access or unlawful use. We will retain your information for as long as is necessary to provide you with the services that you have requested from us or for as long as we reasonably require to retain the information for our legitimate interests, such as for the purposes of satisfying any legal, accounting, or reporting requirements.
YOUR RIGHTS TO THE INFORMATION WE HOLD ABOUT YOU
You have certain rights in respect of the information that we hold about you, including:
- the right to be informed of the ways in which we use your information, as we seek to do in this Privacy and Cookies Statement;
- the right to ask us not to process your personal data for marketing purposes;
- the right to request access to the information that we hold about you;
- the right to request that we correct or rectify any information that we hold about you which is out of date or incorrect;
- the right to withdraw your consent for our use of your information in reliance of your consent, which you can do by contacting us at any time;
- the right to object to our using your information on the basis of our legitimate interests;
- the right to receive a copy of any information we hold about you in a structured, commonly-used and machine-readable format or in another format that you request;
- the right to request that we transfer your information to another service provider (also called data portability);
- the right to request that we erase your information, and;
- the right to lodge a complaint with your local supervisory authority for data protection.
Please note that if you withdraw your consent to the use of your information for purposes set out in our Privacy and Cookies Statement, we may not be able to provide you with access to all or parts of our Platform, services, and goods.
We will respond to your requests within one month of receipt of your request, unless the request is particularly complex or cumbersome, in which case the period in which we must respond can be extended by a further two months.
CONTACT US
If you have any questions about the ways in which we handle your personal information, please contact us at [insert contact details].
CHANGES TO OUR PRIVACY AND COOKIES STATEMENT
We may change our Service and this Privacy and Cookies Statement from time to time. Your use of the Platform following these changes means that you accept the revised Privacy and Cookies Statement.
Last modified 23 July 2023